Jinhua, head of Ruili Redwood Furniture Association
As a symbol of industrialization and scale production of redwood furniture in Ruili, the International Expo Center of Southern Asia Redwood Furniture, which was established in 2010, is the biggest market of redwood furniture in west part of Yunnan and even in southeast Asia. Having attracted more than forty large-scale redwood furniture enterprises from Ruili, the expo center, whether evaluated from the perspective of market scale, market image, sales and service or the others, can be definitely regarded as an ideal and regional market for redwood furniture.
Jinhua, manager of the expo center as well as the head of Redwood Furniture Association, said the establishment of the expo center is to integrate redwood resources in Ruili, which has made the workshop-based decentralized business, without brands and quality, a history. In the meantime, the expo center has also been beneficial for the unified promotion of redwood furniture in Ruili, which will enable more people to become familiar with Ruili and its redwood industry.
Jin also expressed that they will specify industrial standards, strengthen self-discipline and management, improve the quality of products, and standardize market management. Besides, in order to keep the current development momentum of Ruili redwood furniture and finally push it towards the whole country and even the whole world, great efforts will also be made to promote the “genuineness” of Ruili redwood which is ensured by the abundant redwood resources in Ruili and the kindness as well as sincerity of Yunnan people.
Jin also promised to open redwood-carving classes, in hope of laying a sound foundation for the development of redwood furniture in Ruili. Furthermore, he ensured that he would work with his whole heart to make “Ruili Redwood” a well-known brand in the world, making more contributions to the social and economic development of Ruili.