The homeland of peacocks

In the west of Yunnan Province China, there is a beautiful piece of land, which is named Dehong Dai and Jingpo Autonomous Prefecture.

Tourism in Ruili: Overcoming Difficulties and Embracing New Developments


        On December 11, more than 50 members including Zhang Yiwei, vice secretary of Ruili carried out an inspection on the developments of tourism and culture in Ruili.

  Centering around the objective of “enlivening Ruili by tourism and invigorating Ruili by culture”, Ruili, benefiting from its unique geography advantage and abundant culture heritages, has made great progresses in tourism and culture development. Up to now, in Ruili, there are 11 travel agencies, three A-level scenic spots, 2 tourism villages, 20 star grade hotels, 5 quality-assurance tourism shopping centers, 3 tourism catering centers, more than 3296 people directly and more than 10 thousand indirectly involved in tourism. By the end of October 30, 2012, the number of overseas visitors achieved 99.6 thousand, an increase by 20.60% compared with the same period of last year; the number of domestic visitors achieved 1.1757 million, an increase by 11.67% compared with the same period of last year; the number of inbound single-day visitors achieved 954.6 thousand, an increase by 19.71% compared with the same period of last year; and the total revenue from tourism achieved 1.947 billion RMB, an increase by 12.74% compared with the same period of last year.

  Now it is a golden opportunity for the development of tourism and culture in Ruili. The establishment of China-ASEAN free trade zone, along with the building of Longling-Ruili highway and Dali-Ruili railway, will make Ruili a center for flow of talents, logistics, funds and information; Besides, the profound culture, time-honored ethnic history, attractive natural scene and well-established port infrastructure have made Ruili well-equipped with the foundations for tourism and culture development. However, some practical problems such as small scale, low level, less prominent ethnic features also are emerging from the development.

  As one shinning point of Ruili tourism, border travel, which was cancelled in 2005, had once been the first choice for visitors to enjoy foreign customs and scenes, thanks to the support of opening-up policy. Now, boosting border travel is not just a task for Ruili but also a common long-cherished wish for both China and Myanmar. The China-Myanmar Cross-Border Tourism Agreement, which was signed during China-Myanmar Border Trade Fair, has made substantial strides for Ruili towards the restoration of border travel, providing a solid foundation for the development of bilateral tourism.

  In addition, rural tourism in Ruili is also becoming prosperous gradually. Since 2008, Hansha Village, Yinjing Village, Nansang Village, Jiele Village have been listed as parts of Yunnan Rural Tourism Development one after another. At present, with the initiation of Tourism Mansion, Dai Palace Museum, Beach Sleepless City and some other tourism projects, Ruili will undoubtedly meet a golden opportunity for the development of tourism and culture.